The European Union fines a 2.7 billion euros or 2.4 billion USD to the internet giant Google because of showing own shopping business result on shopping related searches.

Now the company based on Mountain View, California has 90 days to stop it’s customer directing act or otherwise the fine will increase up to 5% of it’s worldwide revenue.

In a reply Google says it’s considering an appeal.
The Commission said Google “gave prominent placement in its search results only to its own comparison shopping service, whilst demoting rival services. It stifled competition on the merits in comparison shopping markets.”

EU Competition Commissioner Margrethe Vestager told reporters, “What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on the merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation.”

Kent Walker, senior vice president of Google says in a statement that the company shows shopping ads as what the user is looking for. That makes both advertiser and customers have their own importance at this. He also added that “We will review the Commission’s decision in detail as we consider an appeal, and we look forward to continuing to make our case.”